However, a “bland” and correct image less and less attracts attention and convinces to interact. The creators of boy bands know this, in which not only the roles of “good boys” are cast, but also more colorful characters. An interesting example are culinary programs in which nice and correct hosts do not arouse emotions. On the other hand, millions of turnover are brought by the meia empires of a simple boy Jamie Oliver, cooking fatty and unhealthy Nigella Lawson or swearing like a shoemaker Gordon Ramsay. If you look at the marketing of products and brands, you can also find examples of such a risky meia image.
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Among the clothing brands, there are those aime at lovers of surf culture and beach life, as well as clothes for politically engage people. If market research shows that there are customers who accept a risky meia image, it is worth considering whether it will not database bring you more benefits than a conservative approach. For example, a few years ago vegan brands were niche. However, when it turne out that this is what customers expect, more companies appeare that made taking care of the environment an asset. You can learn more about this from our branding and promotion experts – please contact us.
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Have you planne what, where and how your brand should communicate? We will help you effectively build the image of your company. Enter IS Lists your e-mail, we will contact you What elements does the meia image consist of? The meia image does not always consist of the same elements. But you can specify a few that are common to each brand. At the very beginning, it should also be note that the meia image must be consistent with the values that the company wants to convey. It will be difficult to win customers and create a strong brand if the recipients receive conflicting information.
