This means that, aside from your old sources of income, your marketing efforts are paying off in the form of a certain amount of new customers. It is assume that values of 0.5 – 1 give hope for the future: if the company is just developing, it is good that it generates at least such profits from new customers. A sales efficiency ratio of less than 0.5 makes it clear that you are spending more than you are earning. If, for example, you spent PLN 20,000 on marketing and customer acquisition in the year, but you manage to gain only PLN 5,000 in new sales, then the indicator is 0.4 and you are on a downward slope. These patterns look complicate NOTE.
An Be Present And Active Where
The formula above applies to most, but not all, situations. If, for example, your income consists of 1-2 large contracts that you handle for several years each time, then such an analysis will not bring reliable results. How to improve sales phone number list efficiency? Before you implement another expensive marketing campaign, consider whether this is the only way to improve sales effectiveness. According to our experience, it is worth focusing on: marketing audit – check first what works and what doesn’t. Improvement of processes – processes have probably accompanie you since the beginning of the company’s history. In the daily rush, there is no time to look at them.
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The prospect of “dropping everything” to tackle systems you haven’t improve in years is daunting. Put yourself in the client’s shoes and consider whether they are also discourage by errors on the website, delays in payments or communication, stock IS Lists shortages? Improving the effectiveness of tools – this can mean buying new tools or improving old tools. Here, it is especially worth looking at the competition, which can use more efficient and simpler methods. Improving the effectiveness of staff – whether in a barbershop or in an international corporation – an untraine staff stagnates.