Individuals not brands Transactions can be execut automatically via smart contracts. Which decrease the friction of performing certain actions between interest parties and transfer. Data and value without the participation of traditional intermiaries. How it is us The technology essentially represents an approach to data management. That allows disparate organizations none of which have absolute control of the data to track records. Through lengthy processes involving multiple computer systems. Own by different parties, whose objectives and requirements can also be very different. Blockchain can potentially help manufacturers trace not only goods, but also associat attributes such. As quality control, providing the provenance of all supply chain assets.