When we say “artificial intelligence” do you picture some ultrasophisticated lab, somewhere in Silicon Valley, creating mind-boggling tech that you will never be able to use?
Well… That’s not the whole story.
Artificial intelligence (AI) is the widespread practice of incorporating smart machines and services into our daily lives — to make them better, more efficient, and more fulfilling.
The Current State of AI SEO in 2023
Now that AI has entered the next phase of its existence, brands worldwide are Whatsapp Data racing to see who can best take advantage of the technology.
AI-powered SEO will become far more common in 2023 and beyond, especially as companies discover what it can do for their bottom line.
To illustrate this point further, let’s look at how top brands plan to merge AI and SEO in the coming year.
More AI content
Programs like MidJourney and ChatGPT are generative AI, meaning they can produce fully finished pieces based on text prompts.
For example, you can create a blog post about a topic in ChatGPT and then generate some images to accompany the post in MidJourney.
Realistically, you could do this over and over again, basically removing the need for human writers, photographers, and illustrators.
In 2022, only 10 percent of marketers used AI-generated content. But that begs the question—is AI content any good?
The short answer is yes; AI content can be decent when used appropriately. However, it comes with some pretty glaring disadvantages.
For example, as more companies produce this content, AI programs will use it as the basis for new pieces, leading to copies of copies of copies. After a while, human-generated content will stand out as being more original, authoritative, and readable.
Another issue is that AI often creates content for the algorithm, especially if you’re focused on SEO tactics. So, text and images may not be as valuable to the reader, meaning the content gets marked down.
SEO is an even bigger priority
Although SEO marketing has been around for years, brands are going all-in on this tactic in 2023.
A greater focus on SEO can also lead to a “compound interest” strategy that IS Lists ensures high-ranking pages continue to dominate in months and years to come.
