However, as all marketers know, getting the coveted first position is challenging, especially when competing against some of the biggest brands in the world.
When you add pay-per-click advertising to the mix, some keywords may seem impossible to claim.
Fortunately, there’s another option: the Google Answer Box (GAB).
Focusing your attention on getting featured in the answer box can help you build stronger web traffic without having to invest so much time, energy, and money on a keyword.
Why Target the Google Answer Box
Ever since the answer box’s inception in 2015, it has become a coveted component of SEO marketing. There are a few reasons why you should pay attention to the GAB, including:
Rank Above Other Links
The answer box sits on top of all the rankings for a Ws Database specific query. Even if another site has the top position on the page, you can still get above them by providing specific and relevant information.
Gain Voice Search Traffic
Automated assistants like Siri and Alexa often use the answer box to respond to voice queries.
Since these searches count toward your web traffic, you can dominate this kind of SEO. As more people start using voice search, this benefit will only become more valuable.
Improve Brand Recognition
One of the best ways to improve your standing within your niche is to become a respected authority. Being featured in the answer box regularly can help establish your brand as a valuable resource.
As a result, more people will seek you out when they need to know more information about topics within your industry.
How Google Answer Box Works
The purpose behind the GAB was to provide quick answers to commonly asked questions in a wide array of industries and niches.
Not all queries will generate an answer box, particularly those that relate to complex or broad subjects.
For example, asking, “How long to flip a house?” produces a featured snippet that gives a concise answer. IS Lists Conversely, a query like, “How long to sell a house?” doesn’t have an answer box.
