Ensure you set up audience signals to enable ga4’s audience modelling engine: this will allow you to report on your website even in the absence of cookies. Ga4 will prompt you to enable audience signals during setup. If you nee to change these settings. You can do so in the data collection section under data settings in the admin area. Ga4 ecommerce tracking for ecommerce websites. It’s important to check if your ecommerce website provider. Like magento. Shopify etc.. Is compatible with ga4 and to add the ga4 tracking code in the appropriate area in your website settings or analytics plugin. For websites that use woocommerce for example.
Add your ga4 measurement id
It’s possible to add your ga4 measurement id to the plugin but you may nee a second installation of the plugin to track ecommerce transactions from both universal analytics and ga4 at the latest database same time. So it’s worth checking with your web developer about your own setup to decide what’s best. It might be the case that you nee your website developer to manually add the ga4 ecommerce output to your website. Details of this can be found on google here. Become a world class digital marketer ga4 conversion tracking for the most part.
Events are automatically track
Events are automatically tracke in ga4 and you can mark them as conversions in the “configure” section in the left-hand menu. When you click on “events” in “configure” you’ll see a list of all of the IS Lists events that ga4 has automatically tracke for you. If there is an event that you think is valuable and worth tracking as a conversion. Click the slider and mark it as a conversion. Fig 4 set conversions in ga4 fig 4 set conversions in ga4 if there are specific conversions you want to track. You can set up ga4 events in google tag manager by choosing the ga4 event tag and entering your names and triggers.