Ah yes, instagram – the platform we all know and love. Who hasn’t taken one look at their fresh cup of morning coffee and thought, “wow, I need to show everyone how amazing this coffee is!” believe it or not, but that sentence isn’t as unusual as you might think.
As one of the world’s fastest-growing apps, instagram has set itself apart from the rest of social media platforms. As a visual platform, instagram promotes creativity, expression, and innovation for its users. It has also caught the eye of businesses looking to connect with the platform’s vast user database.
Advertising on instagram creates opportunities for businesses to connect with a new audience – one that is younger, more energetic, and more willing to participate with brand advertisements. A fast company survey found that instagram users were 58 times more likely to comment, like, or share a brand’s post than on facebook. And 120 times more likely than twitter users.
This does not mean however that instagram advertising is right for every business
In this article, we’ll cover the pros of instagram advertising and highlight the benefits it can have for businesses. We’ll also discuss the reasons why certain businesses might want to spent their time on other social platforms.
Instagram advertising pros
Detailed targeting: under the same buy phone lists umbrella as facebook, instagram’s paid advertising has a vast ability to target your audience. In addition to detailed targeting, you can ensure you’re hitting your business goals with one of instagram’s 11 campaign goals.
Eye catching: instagram is one of the most visual social media platforms people spend their time on. If you’re producing photo and video content, instagram advertising is a great path to get a higher reach on that content. The majority of instagram content uploaded by users is recorded and shot on their phones, meaning brands don’t need high creative budgets or super technical content to relate with their consumers.
Instagram business pages have had the ability to create shopping posts for the past year or so
But instagram has started to roll out some IS Lists additional paid ad features that. Will hopefully help brands showcase more of their products. Collection ads, introduced into testing in early 2018, use a combination. Of photos and videos to highlight products in a compelling way and . Allow users to make purchases without even leaving the platform.
Unique ad formats: instagram advertising isn’t just photos in a timeline anymore. Brands looking to maximize their visual content can take full advantage of instagram’s ad formats which include photos, videos, stories, and carousel.