Oct 17, 2023
Breaking Down the Digital Marketing Funnel

The journey a customer goes on to make a purchase is different than it was twenty years ago. Today, a purchase journey consists of multiple touch points, research, and stages. We call this path the marketing funnel. While every business has its own way of connecting with new customers, every business has some type of marketing funnel that usually consists of four stages.

Each of these levels are stages that a customer goes through in their journey to make a purchase. It becomes the marketer’s job to keep the customer moving from one stage to the next. Understanding the difference between these stages is crucial to directing customers to their end purchase.

In my blog today, I want to focus on two of the stages in a standard marketing funnel – the awareness and interest stages. I want to break down these stages because they’re the stages where we typically see clients have the most trouble.

Let’s start with the top of the marketing funnel

The awareness stage is where a customer will begin their purchase journey. This is also where the largest number of potential customers will make first contact with your business.

First, we’ll take a look at three important pieces of the awareness stage. It’s important to know the type of visitor that will be coming to phonelist your website. This gives you a better idea of what your goal will be in this stage. Next, I’ll discuss why it’s important to track the visitors that are coming to your website. Finally, we’ll focus on the ad message. A good ad message will evoke reaction in the people who see it and help motivate them to continue in the funnel.

Visitor type: the people you begin in this stage are cold prospects. They have no previous knowledge of your company or your services.

Stage goal: in this stage, the main goal here will be driving traffic to the website and to “cookie” or track where your site visitors are going. This is important so we can spend your advertising dollars smarter by reaching people later in the funnel who you know are already interested in your company.

The advertisements in this stage should contain general information

The content should evoke emotion in your visitors.
Once the customer meets the stage goal, they are primed for another touch point on behalf of your business. They’re also ready to IS Lists move to the next stage of the marketing funnel – the discovery stage. In this stage, the customer will be interested in learning more about your business and the products/services you offer. Quality content and specific ads will drive the customer through the discovery stage and into the next level I’m going to discuss.

The interest stage
Nearing the end of the marketing funnel is the interest stage. When customers enter into this stage, they’re approaching the finish line of their purchasing journey. There will be fewer people in this stage then at the beginning of the funnel.

In this stage, we’ll start with looking at the same three pieces and show how they operate differently than those in the awareness stage.

Visitor type: in the interest stage, the visitors that you want to target are going to be those that are more engaged with your webpage. These users have a deeper level of interest than those we target in the awareness stage.

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Oct 17, 2023
We’re LIVE Facebook Live that is

If you’ve been on facebook sometime in the last year, chances are that you’ve probably seen a facebook live video. The platform’s live streaming feature was made available to the public in april of 2016. Since then people have been going live in creative ways that cover a variety of topics.

From round table discussions with world leaders to exploding watermelons, there’s no shortage of interesting facebook live videos. The popularity and creativity of these videos have many businesses trying to find ways they can reach new customers.

In my blog today, I want to try and convince you that shooting your first facebook live video should be the next thing on your to-do list. Here are three benefits of going live.

Facebook live connects with your audience in real time

Simply put, live videos allow your customers see the real you. Going live means that you’re putting yourself “out there.” often times in these videos people fumble words and make mistakes. However, audiences enjoy this because it makes the videos feel “real” as compared to a video that was “produced.”

Additionally, because facebook phonelist allows viewers to comment on live videos as they’re going on, a natural conversation occurs with your audience. This sort of communication is perfect if you’re a business trying to connect with new or potential customers.

If I had to say one more thing about connecting with customers through facebook live, I’d have to talk about the location. By location I mean facebook itself. As the world’s largest social media platform, people of all ages are comfortable using and visiting facebook. They know their way around and understand the concept of commenting, liking, and sharing.

This combination of transparency, a large audience, and a familiar user experience make going live on facebook an idea worth trying.

Videos produce a higher engagement on social media

We live in a world where people would rather look at a picture than read text. As you can imagine, videos take it one more step further. People IS Lists would rather watch a video than look at pictures. We know this because videos on social media often produce more likes, shares, and comments.

For businesses that want to start producing videos without purchasing equipment or hiring professionals, going live could be the answer. Often shot with a mobile device, facebook makes it easy for anyone to go live.

You can also encourage more activity with your audience by asking questions or acknowledging your viewers during the video. With more engagement, however, there comes more responsibility. Keep your content free and fun. People are more willing to engage with videos that are interesting.

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