Jul 27, 2023
The 7 Deadly Sins of Email Subject Lines

The subject line is the first thing your recipients will see, so it’s important to make a good first impression. If your subject line is boring, generic, or misleading, you’re more likely to end up in the trash bin. Here are 7 deadly sins of email subject lines that you should avoid: **1. ** Being too generic. Subject lines like “New blog post” or “Newsletter” are so common that they’re likely to get lost in the shuffle. Instead, try to be more specific and attention-grabbing. For example, you could say “5 Ways to Improve Your Email Marketing” or “Our Newest Blog Post Will Blow Your Mind.” **2. ** Being too long. Email subject lines should be no more than 70 characters long. If your subject line is too long, it’ll get cut off in some email clients, which means your recipients won’t see the whole thing. **3. ** Being misleading.

Don’t use subject lines

That are misleading or clickbaity. For example, don’t say “Urgent! Open this email now!” if there’s nothing urgent in the email. If you mislead your recipients, they’re less likely to trust you in the future. Not being personalize.  subject lines are more likely to be opene. When you personalize your subject line, you’re showing Photo Restoration Service your recipients that you’ve taken the time to address them specifically. For example, you could say “Hi [name], here’s a special offer for you” or “[name], I saw that you’re interested in [product].” **5. ** Not being clear about the benefits. What’s in it for the recipient? Make sure your subject line clearly states the benefits of opening your email. For example, you could say “Get 20% off your next purchase” or “Learn how to improve your email marketing results.” **6. ** Using all caps. Subject lines in all caps are considered to be spammy and annoying.

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You want your recipients

To open your email, use lowercase letters in your subject line.  Using exclamation points too much. Exclamation points use to add emphasis, but using too many of them can make your subject line look spammy. A few exclamation points is fine, but more than that is IS Lists overkill. How to Avoid the 7 Deadly Sins of Email Subject Lines Following these tips will help you avoid the 7 deadly sins of email subject lines and write subject lines that are more likely to be opene: Keep your subject lines short and to the point. Be specific and attention-grabbing. Personalize your subject lines whenever possible. Clearly state the benefits of opening your email. Avoid using all caps or too many exclamation points. Test different subject lines to see what works best for your audience.

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