The alignment between sales and marketing activities is essential for achieving company objectives. These two areas can no longer be perceiv as independent but should develop in synergy and collaborate mutually. But it’s not always simple. In the article we analyze the 5 main challenges that can be encounter during the alignment between the two departments with some proposals for possible solutions. Sales and marketing: a single reality making sure that sales and marketing departments talk to each other is essential.
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Been coin to indicate its perfect synergy: smarketing . Download the ebook this is a process that is as important as it is complex : the departments find themselves having to face various challenges for the success B2b Email List of the collaboration and to achieve the set objectives. The challenges that are most frequently encounter concern: the passage of information between marketing and sales the presence of disrupt systems the collection of inconsistent data setting misalign goals the implementation of effective account-bas marketing strategies let’s analyze each point together.
Also proposing possible solutions
Passage of information between marketing and sales passing information between the two departments may seem like a simple and banal practice. But it is IS Lists not . When a lead is qualifi as a sales qualifi lead ( sql for short ). Marketing nes to make sure that sales knows about it and is ready to take action to close the process. The main challenges that may be encounter in this phase concern the definition of: shar qualification criteria and the common decision of what is the best time to make the transition of the lead from marketing to sales an approv and shar mechanism for managing the passage of the l between the two departments.