According to WWH, over 90% of consumers trust online reviews as much as they trust recommendations from their love ones. The use of word-of-mouth marketing, otherwise known as buzz marketing, is a great way to raise brand awareness in specific target groups, build a positive image and encourage new recipients to familiarize themselves with the brand’s offer. This, in turn, can translate into an increase in sales and real profits.Effective communication in a crisis situation April 10, 2022 PR Image crises are one of the biggest threats to a brand.
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Today, in the era of the Internet and new technologies, information – especially negative – can spread like viruses, instantly destroying the company’s reputation built over the years. Therefore, in a crisis situation, it is necessary to act quickly, and Phone Number List at the same time prudently and responsibly. Communication in a crisis situation is of particular importance. What should communication look like in a crisis situation? Communication in a crisis situation – the most common mistakes What should communication look like in a crisis situation? Crisis situations are an inseparable element of the functioning of every company. Some of them cannot be avoide.
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However, you can prepare for them through continuous, thorough analysis of the company’s situation, market changes and the environment. On the basis of the obtaine data, potential threats are estimate and scenarios are develope in the IS Lists event of specific events. What should communication look like in a crisis situation? If the crisis is not the result of the company’s actions (it is cause by, for example, a rumor), you should adopt a defensive attitude, while maintaining calm, professionalism and a culture of communication.