Meaning of Digital Marketing We can summarize the concept of Digital Marketing as the set of strategies us to prospect, attract and convert customers in the digital environment. Today, fortunately, access to this type of service and strategy is increasingly easier, and even small entrepreneurs can work with Digital Marketing strategies : The Importance of Digital Marketing According to the TIC Households 2020 survey, approximately 81% of Brazilians ag 10 or over already have access to the Internet.
It’s becoming increasingly easier to understand
Furthermore, in the ranking of world populations that spend the most time online each day, the Brazilian population is in third place. It’s becoming increasingly easier to understand why companies are preferring to invest in the digital environment, right? But the question I often receive is: Does Digital Marketing work for all companies? The truth is that Digital Marketing can help micro-enterprises, small, mium and large companies to gain more business opportunities . It is a gigantic universe that brings numerous advantages, such as lower prices, greater special data reach, segmentation and measurement of results. In fact, I’ve already heard Guilherme summing it all up well: “ Digital Marketing is very democratic.
Discover our success stories Another point that
It allows different actions to be carri out, for different pockets and contexts. From the self-employ to the multinational, everyone has space on the Internet .” Guilherme de Bortoli CEO – Organic Digital Unlike advertising on TV or in magazines (which are expensive), advertising on the Internet is much cheaper and literally any company — small, mium or large — is IS Lists capable of creating a personaliz strategy, even with a low budget. In fact, here at Orgânica, we have success stories from companies in various segments. It’s worth taking a look for inspiration! Tip: Discover our success stories Another point that I consider quite advantageous is the incrible ability to segment the audience.