I thought today I would talk a bit about metrics and which ones you should consider. No, not the matrix, although that was a good movie, I’m talking about all the different measurable actions a customer can have with an ad or web site.
Unlike neo who only had two choices, the red or blue pill, you have a lot more options to choose from. In my blog today, I’m going to explain what metrics really are and which ones are a right fit for you.
Some people mistake metrics and analytics for the same thing. It’s easy to see why because one is composed of the other. A metric is a particular standard of measurement. Like time on site, pages per session, number of new sessions, or click-thru-rate (ctr).
Analytics and metrics are the same right
Metrics also include data like cost per click, cost per thousand, and cost per acquisition. These are all pieces of information that can be used to determine the return on your investment (roi). We’ll get into how you can figure out which metrics give you best roi in just a little bit.
The main point is that metrics are telephone lists the measurable elements connected to your ads and website. Analytics on the other hand is the analysis of all those measurable pieces to look at historical trends and forecast future trends or activity. With out the individual metrics you wouldn’t have anything to analyze.
That’s the million-dollar question. While each metric gives insight into your customer’s behavior and activity, some information is going to be more relevant than others. Because of this, understanding the goal of your campaign will tell you which metric to look at. For instance, if your goal is to drive traffic to your site, then the metric “click to site” would tell you how many people are clicking on your ad to go to your site.
What metric is right for me
Here’s another example.
Click-to-call is a feature that you can include on your ads. That give people the option to contact you with only one click. Now if you have IS Lists call tracking setup, you can start. Collecting data like the person’s geographic location, how. Much time they spent on the call, and the time of day. The call was made. All of this data can be then used to optimize the performance of your ads.
Looking at how people use the information on your site. Can help you evaluate what they’re looking for and help you fine-tune. The content on your site. You can work on keeping them engaged longer or look. At whether you are sending them to the right. Information on your site based on their engagement.