To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why. What are SEO benchmarks? Many people usually talk about key performance indicators (KPIs) and benchmarks interchangeably, which can be confusing, especially if you’re new to SEO. Although they do work together, they are not the same.
KPIs are industry statistics
You can use to measure performance over time and give insights as to how effective your SEO campaign is. Benchmarks, however, are KPIs you set as your company data reference point when building your SEO strategy. For example, organic traffic is a KPI. But you can use last month’s organic traffic as a benchmark. Why are SEO benchmarks important? SEO benchmarks allow us to have a before and after picture for any particular KPI. This helps us to see how our SEO campaign is progressing and can help us to adjust our strategy if needed. Benchmarks also allow us to communicate the value of our work to clients. What SEO benchmarks are worth using? There are many different KPIs you can measure.
And like most things in
SEO, which ones you should track will depend on the type of site you’re working on and their individual goals. However, there are several KPIs that are important for IS Lists tracking the performance of all websites. Let’s take a look at which KPIs everyone should be benchmarking and why they are important. Traffic and user experience benchmarks Driving users to your site is only part of the work. If a site user has a bad experience, they are likely to leave the site and never return. This is why we not only want to set traffic-related benchmarks but also user experience benchmarks too.